Senior Growth and Demand Generation Manager

🚀 Role: Senior Growth and Demand Generation Manager 

📅 Start Date: ASAP
📍 Location: Hybrid – Netherlands (Rotterdam or Amsterdam preferred)
💰 Salary: Competitive with benefits

🧑‍💻 Report to: Reports to Head of Marketing 

Why This Role, and Why Now? 

Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe. We’re looking for a hands-on growth leader who has already operated in the trenches of a B2B SaaS scale-up. You should be as comfortable setting high-level demand strategy as you are launching a new LinkedIn campaign or rebuilding an ABM flow. 

We’re scaling fast and need a strategic executor to drive our full-funnel demand gen initiatives. This role will be responsible for: 

• Owning the demand generation engine across paid, organic, and Account Based Marketing 

• Driving measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing 

• Optimising channel mix, budgets, and funnel performance through experimentation and data 

• Connecting siloed motions into a cohesive buyer journey 

What You’ll Do 

Campaign Strategy & Execution 

• Manage the full media mix across Google Ads (Search, Performance Max), LinkedIn, YouTube, and emerging B2B channels 

• Build high-intent campaigns aligned with sales plays, ICP segments, and product use cases 

• Own creative iteration, nurture flows, and conversion-optimised landing pages 

Account-Based Marketing (ABM) 

• Define ICP tiers in partnership with Sales and Product Marketing 

• Execute personalised ABM programs across digital channels using HubSpot  

Funnel Ownership & Attribution 

• Monitor and optimise performance from top-of-funnel CAC to SQLs and pipeline contribution 

• Implement and manage multi-touch attribution using GA4 and HubSpot 

AI-Powered Experimentation 

• Integrate AI tools into your workflow for faster ideation and personalisation 

• Build a culture of rapid experimentation to accelerate learning and growth 

Analytics & Reporting 

• Own dashboards and performance reporting in GA4, Looker Studio, and HubSpot 

• Present actionable insights, results, and future experiments to marketing leadership and cross-functional teams 

Cross-Functional Collaboration 

• Work closely with Sales, Content, Product Marketing, and RevOps to align on GTM goals 

• Bring demand insights to QBRs and growth planning processes 

Who You Are 

• You’ve been in the trenches of a B2B SaaS scale-up: This is non-negotiable. You understand the pace, complexity, and ambiguity of a scaling company 

• You don’t separate strategy from execution: You love building the plan, and you love running it 

• You own performance: You’ve managed six-figure budgets and know how to connect spend to pipeline impact 

• You’re ABM-proven: You’ve built or scaled account-based motions, not just followed someone else’s playbook 

• You speak the language of growth tools: Google Ads (incl. PMAX), LinkedIn Campaign Manager, GA4, HubSpot (CRM + CMS), and GTM 

• You’re AI-enabled: You actively use AI to move faster, work smarter, and generate better outcomes 

• You work fast and thrive with autonomy: You don’t wait for permission. You build, launch, and optimise at speed 

• You communicate with clarity: You turn results into stories that drive alignment, action, and investment 

Why Join Mobilexpense? 

We’re not a giant enterprise. We’re a growing B2B SaaS scale-up with 3,000+ customers and big ambitions. Here, you’ll be empowered to build, test, and own your growth engine without red tape or layers of approvals. 

• Work with a diverse, international team (27 nationalities, 47% female representation) 

• Direct access to leadership, flat structure, high transparency 

• Offices in Belgium, Netherlands, Germany, Sweden, Portugal, and Romania 

• A clear mission: make life easier for finance teams, HR, and employees across Europe 

Welcome to Mobilexpense where your skills drive progress and innovation. 🚀