Senior Growth and Demand Generation Manager

🚀 Role: Senior Growth and Demand Generation Manager 

📅 Start Date: ASAP
📍 Location: Hybrid – Lisbon, Amsterdam or Rotterdam preferably
💰 Salary: Competitive with benefits

🧑‍💻 Report to: Reports to Head of Marketing 

Why Are We Hiring?

We’re on the hunt for a strategic, technically fluent, and conversion-obsessed Senior Growth and Demand Generation Manager ready to drive growth at scale across our demand generation engine. 

This isn’t a plug-and-play acquisition role. You’ll be at the heart of building, owning, and optimising our paid and ABM motion—shaping the pipeline strategy, defining what great looks like, and acting as the connective tissue across Product Marketing, Sales, Ops, and Brand. 

In this high-impact, high-autonomy role, you’ll: 

• Lead strategy, design, and hands-on execution of full-funnel campaigns. 

• Build scalable systems that align paid, organic, and ABM initiatives. 

• Drive data-backed decisions with meaningful attribution models and experimentation frameworks. 

• Partner cross-functionally to architect journeys that turn intent into revenue. 

Your mission: Scale a predictable pipeline engine that grows with us—and because of you. 

What will you do: 

Campaign Strategy & Execution 

• Lead the full media mix: Google Ads (Search, Performance Max), LinkedIn Ads, YouTube Ads, and emerging B2B platforms. 

• Craft highly segmented, intent-based campaigns aligned with sales plays and product use cases. 

• Build and iterate ad creative, nurture flows, and landing page experiences that convert. 

Account-Based Marketing (ABM) 

• Partner with Sales and Product Marketing to define ICP tiers and develop multichannel ABM plays. 

• Execute personalised outreach at scale using platforms like HubSpot ABM modules. 

Funnel Optimisation & Attribution 

• Own the entire performance funnel—from top-of-funnel CAC and CTRs to down-funnel metrics like SQL rate, pipeline influence, and ROI. 

• Deploy multi-touch attribution using tools like Dreamdata, GA4 or HubSpot Attribution Reporting. 

AI-Enhanced Experimentation 

• Leverage tools like ChatGPT, Copy.ai, and others to accelerate experimentation, personalise experiences, and ideate faster. 

Analytics & Reporting 

• Build dashboards in GA4, Looker Studio, and HubSpot. 

• Regularly communicate campaign impact to leadership, including insights, wins, and forward-looking growth hypotheses. 

Collaboration & Culture 

• Work hand-in-hand with Sales, Content, Brand, and RevOps to unlock efficiencies and eliminate silos. 

• Play a central role in QBRs and growth planning cycles, bringing insights that shape GTM decisions. 

About you:

• 🎓 Experience: 5+ years of growth marketing, performance, or demand gen experience in B2B SaaS

• 🎯 Proven success managing six-figure performance marketing budgets

• 📊 ABM: Experience running and optimizing ABM programs, including audience segmentation and personalised journey design. 

• 🤖 AI Fluency: all team members are expected to demonstrate strong analytical capabilities, including the ability to build robust business cases, interpret and report on key performance metrics, and make smart use of AI tools—whatever helps them work smarter and drive results in their role.

• 🛠️ Tools Proficiency: Hands-on experience across Google Ads (incl. PMAX), LinkedIn Campaign Manager, and YouTube. Expert knowledge of GA4, HubSpot CRM + CMS, and Google Tag Manager (basic troubleshooting a plus). 

• ⚡ Environment: Comfortable operating in high-autonomy, high-velocity startup or scale-up environments. 

• 🌍 Language Skills: fluent English. Fluent Dutch or German is a bonus.

What’s in it for You:

• Growth-Focused Culture: We move fast, test often, and celebrate failure as part of the learning loop. 

• Product-Minded Marketing: We sit close to Product and Sales, shaping the roadmap and closing the loop on customer feedback. 

• Radical Ownership: You’ll own your domain like a business owner—strategy, execution, and outcomes. 

• Global Flexibility: Our team works across Europe’s top tech hubs, with a flexible hybrid model. 

• Values-Driven: Transparency and learning are not just words on the wall—they show up in how we operate daily. 

Why Join Us?

At Mobilexpense, you’ll be part of a cutting-edge B2B SaaS scale-up, driving impactful change within a collaborative, flat-structured environment. Our CEO, Thibaud, is always accessible, and our approach is straightforward and efficient-focused on delivering real value without unnecessary complexity. 💼

Our mission is clear: to simplify and enhance the lives of employees, accountants, and HR managers. We've helped over 2000 companies streamline their expense management processes, making a real difference in their operations. 🌟

We’re proud of our diverse and inclusive culture, with 27 nationalities represented and a workforce that is 47% female. Our presence spans across Europe, with offices in Belgium, the Netherlands, Germany, Sweden, Romania, and Portugal. 🌍

Join us, and you’ll not only contribute to our ongoing success but also drive the growth and development of our talented team. Your expertise will be valued, and you’ll have the opportunity to catalyze meaningful change. 💥

Welcome to Mobilexpense—where your skills drive progress and innovation. 🚀